Why You Should Book a Content Creator

When you’re planning a wedding or special event, you’ll already be thinking about a photographer and maybe a videographer too. They’re essential, the people who capture your big moments in stunning, professional detail so you can look back on them forever. But have you heard of the content creator?

In recent years, a new addition to the supplier team has become increasingly popular: the content creator. And no, this isn’t about replacing your photographer or videographer, but adding an extra layer of storytelling that’s perfect for today’s world.

So what does a content creator do?

A content creator is there on the day to capture all the behind-the-scenes magic in a candid, creative way. Think phone shot videos of you walking down the aisle from a guest’s perspective, those fun, fleeting moments on the dance floor and the little details that might not make it into the official gallery but mean the world to you.

They’ll edit and deliver content quickly often a turnaround time of 24-48 hours, so you’ve got something to relive (and share) while the professional photos and films are still being worked on.

Why book a content creator?

• Fast turnaround – You won’t have to wait weeks to see your first memories. You’ll have highlights ready to share almost instantly.
• Candid vibes – While photographers capture polished perfection, content creators focus on the natural, unfiltered energy of your day.
• More perspectives – Content creators often move among your guests, grabbing those angles and moments that feel more like being inside the day than simply watching it back.
• Social-ready edits – Let’s be honest, we all love a wedding reel! Content creators can tailor clips that are instantly ready for Instagram or TikTok.
•  It’s complementary, not competitive – Booking a content creator doesn’t mean you’re replacing your photographer or videographer. Instead, it’s a team effort. While the pros focus on timeless shots and film, the content creator captures the atmosphere in a more immediate, playful way.

Shoutout to the creators I love working with

I’m lucky to have lots of friends in the wedding world who are incredible at this. Talented suppliers like @YourContentCaptured and @Onelushday_Weddings always bring such a creative, relaxed energy, making sure couples have memories that feel fresh, fun and personal. There are so many more content creators out there and love each event I get to meet new faces at too.

Final thought

If you’re planning your wedding or big event, I’d definitely recommend considering a content creator as part of your supplier team. It’s not about replacing anyone, it’s about adding to the mix, making sure your day is captured from every possible angle, in every possible way.

And remember, just like a content creator enhances the way your day is remembered, live music enhances the way it’s experienced in real time. Get in touch today.