Since launching The Aisle File, one of the things I’ve wanted the podcast to do is shine a light on the people behind weddings.
Every wedding involves an incredible network of suppliers working behind the scenes. Venues, photographers, florists, celebrants, planners, stylists, musicians and countless others all play their part in creating the day that couples eventually get to experience.
The Aisle File is a chance to hear from those people.
Each month, I sit down with someone from the wedding industry for an honest, relaxed conversation about their business, their experiences and the things they’ve learnt from working at weddings week in, week out.
So when it came to finding a sponsor for the podcast, I wanted it to be someone who genuinely understood and could support the people we’re talking to.
That’s where hecky.dev comes in.
A partnership that makes sense
hecky.devis run by freelance web developer Rebecca and there’s a real crossover between her work and the conversations we’re having on The Aisle File.
Wedding suppliers put an enormous amount of time into creating brilliant experiences for their couples, but running a small business also means wearing about 400 different hats at once.
Marketing manager. Accountant. Social media manager. Administrator. Customer service. Website designer. And that’s before you’ve actually done the job people are paying you for.
A website can easily become one of those things that was built years ago and has been sitting on the “I’ll sort that eventually” list ever since.
Rebecca sees that regularly.
“The Aisle File gives a platform to all kinds of brilliant personalities within the wedding industry. These are people who, day-in, day-out are dedicated to making a wedding day perfect from behind the scenes, and The Aisle File gives them their moment in the spotlight.
“At hecky.dev I offer businesses in the wedding industry the digital presence they deserve.
“I’ve heard so many small business owners say they struggle to manage self-built, out-of-date or restrictive websites, and so my goal is to help them reflect their unique offering and style through a stress-free site.”
And that final point is particularly important.
Your website should feel like your business
Something that has already become clear through conversations on the podcast is just how individual wedding suppliers are.
Two photographers can offer completely different experiences. Two venues can have entirely different approaches. Two florists can have completely different styles.
That’s what makes this industry so interesting.
Your website should communicate that difference.
Couples aren’t simply looking for a photographer or a florist. They’re looking for the person whose work, personality and approach feels right for their wedding.
For many couples, a website is one of the first proper interactions they’ll have with a supplier. It needs to show not only what you offer, but who you are, what makes you different and how someone can take that next step towards working with you.
That’s exactly why Hecky.dev feels like such a natural partner for the podcast.
Supporting the people behind the weddings
Ultimately, there’s a shared idea behind both businesses.
The Aisle File gives wedding suppliers the opportunity to tell their stories and share their expertise.
hecky.dev helps those businesses make sure their online presence reflects the quality, personality and individuality of the work they’re doing.
Throughout the series, you’ll hear hecky.dev supporting episodes as we continue meeting more of the brilliant people who make weddings happen.
I’m incredibly grateful to Rebecca for getting behind The Aisle File while the podcast is still in its early days and I’m excited to see where both the podcast and the partnership go from here.
And if you’re a wedding supplier listening to the podcast while simultaneously thinking, “Actually, my website could probably do with some attention…” — you now know who to speak to.
The Aisle File – proudly sponsored by hecky.dev.